Executive Summary: The Right Words at the Right Time

2 Pages Posted: 29 Aug 2011

See all articles by Anja Lambrecht

Anja Lambrecht

affiliation not provided to SSRN

Catherine E. Tucker

Massachusetts Institute of Technology (MIT) - Management Science (MS)

Date Written: Autumn 2011

Abstract

Anja Lambrecht and Catherine Tucker, ‘When does Retargeting Work? Timing Information Specificity’, Working Paper, April 2011.

Suggested Citation

Lambrecht, Anja and Tucker, Catherine E., Executive Summary: The Right Words at the Right Time (Autumn 2011). Business Strategy Review, Vol. 22, Issue 3, pp. 78-79, 2011. Available at SSRN: https://ssrn.com/abstract=1918624 or http://dx.doi.org/10.1111/j.1467-8616.2011.00782.x

Anja Lambrecht

affiliation not provided to SSRN

Catherine E. Tucker

Massachusetts Institute of Technology (MIT) - Management Science (MS) ( email )

100 Main St
E62-536
Cambridge, MA 02142
United States

HOME PAGE: http://cetucker.scripts.mit.edu

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