Propose with a Rose? Signaling in Internet Dating Markets

38 Pages Posted: 29 Aug 2011

See all articles by Soohyung Lee

Soohyung Lee

affiliation not provided to SSRN

Soohyung Lee

affiliation not provided to SSRN

Muriel Niederle

Stanford University - Department of Economics; National Bureau of Economic Research (NBER)

Soohyung Lee

University of Maryland - Department of Economics

Woo-Keum Kim

affiliation not provided to SSRN

Date Written: August 2011

Abstract

The large literature on costly signaling and the somewhat scant literature on preference signaling had varying success in showing the effectiveness of signals. We use a field experiment to show that even when everyone can send a signal, signals are free and the only costs are opportunity costs, sending a signal increases the chances of success. In an online dating experiment, participants can attach "virtual roses" to a proposal to signal special interest in another participant. We find that attaching a rose to an offer substantially increases the chance of acceptance. This effect is driven by an increase in the acceptance rate when the offer is made to a participant who is less desirable than the proposer. Furthermore, participants endowed with more roses have more of their offers accepted than their counterparts.

Suggested Citation

Lee, Soohyung and Lee, Soohyung and Niederle, Muriel and Lee, Soohyung and Kim, Woo-Keum, Propose with a Rose? Signaling in Internet Dating Markets (August 2011). NBER Working Paper No. w17340. Available at SSRN: https://ssrn.com/abstract=1918670

Soohyung Lee (Contact Author)

affiliation not provided to SSRN

No Address Available

Soohyung Lee

affiliation not provided to SSRN ( email )

Muriel Niederle

Stanford University - Department of Economics ( email )

Landau Economics Building
579 Serra Mall
Stanford, CA 94305-6072
United States

National Bureau of Economic Research (NBER) ( email )

1050 Massachusetts Avenue
Cambridge, MA 02138
United States

Soohyung Lee

University of Maryland - Department of Economics ( email )

College Park, MD 20742
United States

HOME PAGE: http://www.soohyunglee.com

Woo-Keum Kim

affiliation not provided to SSRN ( email )

No Address Available

Here is the Coronavirus
related research on SSRN

Paper statistics

Downloads
23
Abstract Views
612
PlumX Metrics