ITC: Mirror Mirror on the Wall...
7 Pages Posted: 30 Aug 2011
Date Written: August 30, 2011
ITC, with a revenue of $ 6 billion, is a major Indian conglomerate. It started as a cigarette company. It moved into manufacture of paper and packaging material. It also has a large presence in hotels, fast moving consumer goods, and agri-business. The case raises question of how to evaluate the performance of a conglomerate like ITC.
Keywords: conglomerate, unrelated diversification, performance evaluation, comparables
JEL Classification: G39
Suggested Citation: Suggested Citation