Tolerance for Failure and Incentives for Collaborative Innovation

49 Pages Posted: 3 Sep 2011 Last revised: 2 Jul 2014

Jeremy Hutchison-Krupat

University of Virginia - Darden School of Business

Raul O. Chao

University of Virginia - Darden School of Business

Date Written: May 1, 2013

Abstract

Most organizations employ collaborative teams to manage innovation projects. While the use of collaborative innovation teams is a good starting point, an organization’s ability to innovate can be enhanced by managing risk-taking behavior through monetary incentive schemes and through an organizational culture that tolerates failure. This paper reports the results of two controlled experiments aimed at understanding how tolerance for failure and incentives impact the decisions of individuals engaged in a collaborative innovation initiative. A key element of our experiments is the notion of endogenous project risk, which we define as the explicit link between resources allocated to a project and the likelihood of project success. We observe that when penalties are low, the amount of risk an individual assumes is fairly insensitive to the rewards that are offered. In an analogous result, when individuals make decisions alone (rather than collaboratively), higher tolerance for failure does little to increase the amount of risk an individual is willing to take. Taken together, these results highlight the importance of implicit incentives that are created as a result of project and organizational characteristics.

Keywords: New Product Development, Project Management, Rewards, Penalties, Organization Structure,Project Risk

JEL Classification: O31, O32, L23, D81, J33

Suggested Citation

Hutchison-Krupat, Jeremy and Chao, Raul O., Tolerance for Failure and Incentives for Collaborative Innovation (May 1, 2013). Darden Business School Working Paper No. 1921550. Available at SSRN: https://ssrn.com/abstract=1921550 or http://dx.doi.org/10.2139/ssrn.1921550

Jeremy Hutchison-Krupat (Contact Author)

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States

Raul O. Chao

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States
434-982-2681 (Phone)

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