Commercializing Generic Technology: The Case of Advanced Materials Ventures

Centre for Technology Management (CTM) Working Paper, No. 2005/01

48 Pages Posted: 6 Sep 2011

See all articles by Elicia Maine

Elicia Maine

Simon Fraser University (SFU) - Management of Technology; Simon Fraser University - Policy Analysis

Elizabeth W. Garnsey

University of Cambridge - Judge Business School

Date Written: August 1, 2005

Abstract

Generic, radical technology is of interest because of its potential for value creation across a broad range of industries and applications. Advanced materials ventures are attracted by this opportunity yet face intensified challenges in commercializing technology of this kind as upstream entrants into distinct established value chains. In this paper, we build on Freeman’s concept of technological innovation as a technological and market matching process to develop a new model of the variables influencing value creation by advanced materials ventures. We then demonstrate the model using evidence from a sample of 10 US advanced materials ventures, including an in-depth case study exemplar. From the literature, our model, and our case study observation, we construct four propositions concerning the success of advanced materials ventures in commercializing radical technology.

Keywords: Generic technology, radical innovation, value chain, technology market matching, opportunity exploitation, advanced materials, technology innovation, technology entrepreneurship, adoption of innovation, new ventures

JEL Classification: L69, M13, O31

Suggested Citation

Maine, Elicia M.A. and Garnsey, Elizabeth W., Commercializing Generic Technology: The Case of Advanced Materials Ventures (August 1, 2005). Centre for Technology Management (CTM) Working Paper, No. 2005/01, Available at SSRN: https://ssrn.com/abstract=1923117 or http://dx.doi.org/10.2139/ssrn.1923117

Elicia M.A. Maine

Simon Fraser University (SFU) - Management of Technology ( email )

Segal Graduate School of Business
500 Granville Street
Vancouver, BC V6C 1W6
Canada

HOME PAGE: http://motresearch.bus.sfu.ca/index.shtml

Simon Fraser University - Policy Analysis ( email )

Burnaby, British Columbia V5A 1S6
Canada

Elizabeth W. Garnsey (Contact Author)

University of Cambridge - Judge Business School ( email )

Trumpington Street
Cambridge, CB2 1AG
United Kingdom
+44 (0) 1223 338183 (Phone)

HOME PAGE: http://www.jims.cam.ac.uk/people/faculty/garnseye.html

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