Shopping for Privacy on the Internet

J. CONS. AFFAIRS, Vol. 41, pp. 351-65, 2007

13 Pages Posted: 9 Sep 2011 Last revised: 11 Nov 2011

See all articles by James P. Nehf

James P. Nehf

Indiana University Robert H. McKinney School of Law

Date Written: September 8, 2007

Abstract

Privacy laws in the United States rely heavily on consumers' ability to protect their personal information in the marketplace. Consumers are expected to make decisions about sharing their personal information in exchange for various benefits (e.g., information on web sites, shopping bargains, access to databases). This paper examines behavioral science research that explains why consumers are not likely to do this efficiently, and why a market for information privacy online is destined to fail.

Keywords: consumer, privacy, information privacy, behavioral economics, online privacy, e-commerce, decision making, bounded rationality

Suggested Citation

Nehf, James P., Shopping for Privacy on the Internet (September 8, 2007). J. CONS. AFFAIRS, Vol. 41, pp. 351-65, 2007 , Available at SSRN: https://ssrn.com/abstract=1924283

James P. Nehf (Contact Author)

Indiana University Robert H. McKinney School of Law ( email )

530 West New York Street
Indianapolis, IN 46202
United States

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