Return on Investment: What Literature Exists on the Use of Social Media and ROI?
11 Pages Posted: 13 Sep 2011
Date Written: September 1, 2011
This paper presents an annotated bibliography of academic journal articles, professional publications, authoritative blogs and other resources that address social media and return on investment (ROI). A literature search for publications that consider whether ROI can be measured and the mechanism by which it can be calculated, was undertaken in 2011 as part of a research project to describe or evaluate the relationship between social media and ROI from a business perspective. Organised under the four headings of academic journals, professional publications, authoritative blogs and others, the bibliography identifies some emerging themes from the literature.
Keywords: social media, return on investment, ROI, SMEs, small businesses
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