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Emerging Contours of a New Internet World: Shifting Patterns of Adoption, Attitudes and Behaviour

iCS-OII Symposium on ‘A Decade in Internet Time’ an OII-iCS Symposium on the Dynamics of the Internet and Society, University of Oxford, 21-24 September 2011

22 Pages Posted: 20 Sep 2011 Last revised: 3 Dec 2015

William H. Dutton

Michigan State University - Quello Center

Soumitra Dutta

INSEAD - Technology and Operations Management

Ginette Law

INSEAD

Date Written: September 18, 2011

Abstract

The Internet is young and continues to be a space of rapid innovation, particularly in patterns of access and use. The cultures of the Internet might be more stable, since they are anchored in the values and attitudes of individuals for whom the Internet is but one, often minor, aspect of their everyday life and work. However, the last four decades of this ‘network of networks’ has seen dramatic changes in who has access to this and related information and communication technologies, and how people use and view these technologies. Globally, this paper provides a snapshot of the diffusion and use of the Internet that suggests the emergence of a ‘New Internet World’. We contrast the basic contours of the old and new Internet world that drove a set of research questions about cross-national differences in the values, attitudes, and behaviour of Internet users. Our global survey of users suggested four related themes that synthesize the empirical findings: a shifting centre of gravity in those who use the Internet; the rise of a global culture among Internet users; the reinforcement of core Internet values by users in rapidly developing nations; and the more innovative patterns of use within rapidly developing nations. Together, these trends provide a perspective on the development of a new Internet world, which we hope will trigger further research on these themes.

Keywords: internet, values, global, freedom, privacy, trust, security

Suggested Citation

Dutton, William H. and Dutta, Soumitra and Law, Ginette, Emerging Contours of a New Internet World: Shifting Patterns of Adoption, Attitudes and Behaviour (September 18, 2011). iCS-OII Symposium on ‘A Decade in Internet Time’ an OII-iCS Symposium on the Dynamics of the Internet and Society, University of Oxford, 21-24 September 2011. Available at SSRN: https://ssrn.com/abstract=1929791

William H. Dutton (Contact Author)

Michigan State University - Quello Center ( email )

406 Communication Arts Building
East Lansing, MI 48824-1212
United States

HOME PAGE: http://quello.msu.edu

Soumitra Dutta

INSEAD - Technology and Operations Management ( email )

Boulevard de Constance
77 305 Fontainebleau Cedex
France
(33) (0)1 60 72 40 00 (Phone)
(33) (0)1 60 74 55 00/01 (Fax)

Ginette Law

INSEAD ( email )

Boulevard de Constance
77305 Fontainebleau Cedex
France

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