Understanding the Manifestation of Entrepreneurial Orientation in the Nonprofit Context

25 Pages Posted: 27 Sep 2011

See all articles by Michael H. Morris

Michael H. Morris

University of Florida; Oklahoma State University

Justin W. Webb

Oklahoma State University - Stillwater

Rebecca J. Franklin

affiliation not provided to SSRN

Date Written: September 2011

Abstract

The nonprofit sector serves an increasingly important entrepreneurial role in the economy. Scholars have taken an interest in entrepreneurship in nonprofits and have drawn upon entrepreneurial orientation (EO) as a methodological tool to advance knowledge in this domain. However, the nonprofit context differs from the forā€profit context for which the EO scale was developed, particularly with regard to motivations, processes, and outcomes. We propose a new approach for capturing the manifestation of EO in the nonprofit context. A typology is presented to highlight the multiple facets of EO in the nonprofit context. We conclude with implications for scholars and practitioners.

Suggested Citation

Morris, Michael H. and Webb, Justin W. and Franklin, Rebecca J., Understanding the Manifestation of Entrepreneurial Orientation in the Nonprofit Context (September 2011). Entrepreneurship Theory and Practice, Vol. 35, Issue 5, pp. 947-971, 2011, Available at SSRN: https://ssrn.com/abstract=1934083 or http://dx.doi.org/10.1111/j.1540-6520.2011.00453.x

Michael H. Morris

University of Florida ( email )

Gainesville, FL 32611
United States
352-273-0329 (Phone)

Oklahoma State University ( email )

Stillwater, OK 74078-0555
United States
(405) 744 5357 (Phone)

HOME PAGE: http://entrepreneurship.okstate.edu

Justin W. Webb

Oklahoma State University - Stillwater ( email )

Stillwater, OK 74078-0555
United States

Rebecca J. Franklin

affiliation not provided to SSRN

No Address Available

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