In Search of Alterity: On Google, Neutrality, and Otherness

GOOGLE AND THE LAW, EMPIRICAL APPROACHES TO LEGAL ASPECTS OF KNOWLEDGE-ECONOMY BUSINESS MODELS, Vol. 22, Aurelio Lopez-Tarruella, ed., Information Technology and Law Series, The Hague, TMC Asser Press, 2012

University of Hong Kong Faculty of Law Research Paper No. 2011/011

79 Pages Posted: 29 Sep 2011 Last revised: 30 Oct 2012

Marcelo Thompson

The University of Hong Kong - Faculty of Law

Date Written: September 29, 2011

Abstract

Discourses on network neutrality have often, if not always, been introduced without any more in-depth evaluation of their normative bearings. This article pursues such an evaluative approach against a specific empirical backdrop. It inquires into that which has been the archetypal voice in network neutrality discourses: Google’s. In doing so, the article reveals as much about Google’s views on network neutrality as it does about the normative context and regulatory implications of Google’s own activities. Drawing on policy propositions formally put forward by Google, the article demonstrates that Google’s support for network neutrality relates to a broader normative culture that Google’s propositions advance. Such is a culture in which Google’s possibilities of reasoning and acting upon its reasons assume a degree of priority in relation to those of other actors in the information environment. The article demonstrates that the method of such a culture is the nullification, neutralization of equal possibilities of reasoning and action by other actors but Google. It explains the incoherence of Google’s overall approach and refutes the idea that other actors – here ISPs – should be treated more detrimentally than Google due to their being an Internet bottleneck in a way that Google arguably is not. Discussing the normative contours of Google’s influence, the article points at the limitations of existing theories about the regulation of “search” and suggests an alternative theoretical model that focuses on search from a broader perspective within the regulation of the information environment. In the model proposed, neutrality does not play any role – reason and alterity do.

Keywords: network neutrality, Google, search, regulation, autonomy, neutrality, liberalism, perfectionism

Suggested Citation

Thompson, Marcelo, In Search of Alterity: On Google, Neutrality, and Otherness (September 29, 2011). GOOGLE AND THE LAW, EMPIRICAL APPROACHES TO LEGAL ASPECTS OF KNOWLEDGE-ECONOMY BUSINESS MODELS, Vol. 22, Aurelio Lopez-Tarruella, ed., Information Technology and Law Series, The Hague, TMC Asser Press, 2012; University of Hong Kong Faculty of Law Research Paper No. 2011/011. Available at SSRN: https://ssrn.com/abstract=1935328

Marcelo Thompson (Contact Author)

The University of Hong Kong - Faculty of Law ( email )

Pokfulam Road
Hong Kong, Hong Kong
China
+852 3917-4507 (Phone)

Paper statistics

Downloads
305
Rank
79,672
Abstract Views
2,874