Can Online Decision Aids Support Non-Cognitive Web Shopping Approaches?

International Journal of Business and Management, Vol. 6, No. 10, pp. 16-27, 2011

12 Pages Posted: 30 Sep 2011

See all articles by Francine Vachon

Francine Vachon

Brock University,Goodman School of Business

Date Written: May 18, 2011

Abstract

This article investigates two research questions concerning web shopping tools. The first asks how online decision aids can support a consumer’s non-cognitive decision processes. The second asks how these tools support non-cognitive online shopping for products of different categories. To answer these questions, the author conducted a thorough literature review in the fields of management information systems, e-commerce and consumer behaviour. The results show that e-shoppers may adopt several non-cognitive decision-making approaches. Not one tool is sufficient to support all of these, but web stores should offer a selection of decision aids to satisfy their customers’ needs. These tools need to be adapted as well to the categories of products offered in each web store.

Keywords: B2C E-Commerce, DSS, Online decision aids, ICT, Internet, Web store, Consumer behaviour, Non-Cognitive Decision-Making Approaches

JEL Classification: C88, D1, D8, M3, O3, O33, Z00

Suggested Citation

Vachon, Francine, Can Online Decision Aids Support Non-Cognitive Web Shopping Approaches? (May 18, 2011). International Journal of Business and Management, Vol. 6, No. 10, pp. 16-27, 2011, Available at SSRN: https://ssrn.com/abstract=1935946

Francine Vachon (Contact Author)

Brock University,Goodman School of Business ( email )

1812 Sir Isaak Brock Way
St. Catharines, Ontario L2S 3A1
Canada
9056885550 (Phone)
9053785723 (Fax)

HOME PAGE: http://brocku.ca/goodman/faculty-research/faculty-directory/francine-vachon/

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