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Caring About Framing Effects

Mind & Society Vol. 5, pp. 123-138, 2006

16 Pages Posted: 4 Oct 2011  

Amber Bloomfield

Northwestern University

Josh Sager

Northwestern University

Daniel M. Bartels

University of Chicago - Booth School of Business

Douglas L. Medin

Northwestern University - Department of Psychology

Date Written: 2006

Abstract

We explored the relationship between qualities of victims in hypothetical scenarios and the appearance of framing effects. In past studies, participants’ feelings about the victims have been demonstrated to affect whether framing effects appear, but this relationship has not been directly examined. In the present study, we examined the relationship between caring about the people at risk, the perceived interdependence of the people at risk, and frame. Scenarios were presented that differed in the degree to which participants could be expected to care about the group and the extent to which the group could be construed as interdependent. A framing effect was found only for the scenario describing the victims as the participants’ friends who did not know each other (high caring/low interdependence), and this went in the opposite direction from typical framing effects. Finally, perceived interdependence and caring affected choice both within and across scenarios, with more risky choices made by participants with high interdependence ratings and high caring ratings.

Suggested Citation

Bloomfield, Amber and Sager, Josh and Bartels, Daniel M. and Medin, Douglas L., Caring About Framing Effects (2006). Mind & Society Vol. 5, pp. 123-138, 2006. Available at SSRN: https://ssrn.com/abstract=1938524

Amber Bloomfield

Northwestern University ( email )

2001 Sheridan Road
Evanston, IL 60208
United States

Josh Sager

Northwestern University ( email )

2001 Sheridan Road
Evanston, IL 60208
United States

Daniel M. Bartels (Contact Author)

University of Chicago - Booth School of Business ( email )

5807 S. Woodlawn Avenue
Chicago, IL 60637
United States

Douglas L. Medin

Northwestern University - Department of Psychology ( email )

Evanston, IL
United States

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