A Time-Series Analysis of U.S. E-Commerce Sales

Review of Business Research, Vol. 11, No. 4, pp. 134-140, 2011

8 Pages Posted: 9 Oct 2011 Last revised: 19 Aug 2014

D. Steven White

University of Massachusetts at Dartmouth - Charlton College of Business

Godwin Ariguzo

University of Massachusetts Dartmouth - Charlton College of Business

Date Written: October 17, 2011

Abstract

Merely seventeen years old in the U.S. market, electronic commerce (e-commerce) sales continue to grow rapidly on an annual basis. At the macro level, U.S. e-commerce sales for 2010 totaled $166.5 billion. Although this total is impressive, it represents only 4.28 percent of the total of U.S. retail sales for that year. The purpose of this research is to test the significance of the rate of growth of U.S. e-commerce for the period 2000-2010. U.S. e-commerce sales data from the U.S. Census bureau are analyzed using time series analysis. The results indicate the existence of a significant linear trend model. Finally, the researchers offer total U.S. e-commerce sales projections for the 2011-2013 period.

Keywords: Electronic commerce, E-Commerce, U.S. E-Commerce Market, Time Series Analysis

JEL Classification: E20, L10, M3, O30

Suggested Citation

White, D. Steven and Ariguzo, Godwin, A Time-Series Analysis of U.S. E-Commerce Sales (October 17, 2011). Review of Business Research, Vol. 11, No. 4, pp. 134-140, 2011. Available at SSRN: https://ssrn.com/abstract=1940960

D. Steven White (Contact Author)

University of Massachusetts at Dartmouth - Charlton College of Business ( email )

Department of Management & Marketing
285 Old Westport Road
North Dartmouth, MA 02747-2300
United States
5089998267 (Phone)

Godwin Ariguzo

University of Massachusetts Dartmouth - Charlton College of Business ( email )

285 Old Westport Road
North Dartmouth, MA 02747
United States

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