Review of Market Segmentation b Johan Arndt
Journal of Marketing, Vol. 39, No. 1, p. 122, January 1975
2 Pages Posted: 10 Oct 2011
Date Written: January 1, 1975
This very short soft-cover book provides a general overview of market segmentation with primary emphasis on two areas: the economic aspects of market segmentation and statistical methods for market segmentation.
Keywords: economics, market segmentation, statistical methods.
Suggested Citation: Suggested Citation