Review of Market Segmentation b Johan Arndt

Journal of Marketing, Vol. 39, No. 1, p. 122, January 1975

2 Pages Posted: 10 Oct 2011

See all articles by J. Scott Armstrong

J. Scott Armstrong

University of Pennsylvania - Marketing Department

Date Written: January 1, 1975

Abstract

This very short soft-cover book provides a general overview of market segmentation with primary emphasis on two areas: the economic aspects of market segmentation and statistical methods for market segmentation.

Keywords: economics, market segmentation, statistical methods.

Suggested Citation

Armstrong, J. Scott, Review of Market Segmentation b Johan Arndt (January 1, 1975). Journal of Marketing, Vol. 39, No. 1, p. 122, January 1975. Available at SSRN: https://ssrn.com/abstract=1941326

J. Scott Armstrong (Contact Author)

University of Pennsylvania - Marketing Department ( email )

700 Jon M. Huntsman Hall
3730 Walnut Street
Philadelphia, PA 19104-6340
United States
215-898-5087 (Phone)
215-898-2534 (Fax)

HOME PAGE: http://marketing.wharton.upenn.edu/people/faculty/armstrong.cfm

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