Derivation of Theory by Means of Factor Analysis of Tom Swift and His Electric Factor Analysis Machine

6 Pages Posted: 10 Oct 2011

See all articles by J. Scott Armstrong

J. Scott Armstrong

University of Pennsylvania - Marketing Department

Date Written: December 1, 1967

Abstract

Problems in the use of factor analysis for deriving theory are illustrated by means of an example in which the underlying factors are known. The actual underlying model is simple and it provides a perfect explanation of the data. While the factor analysis "explains" a large proportion of the total variance, it fails to identify the known factors in the model, The illustration is used to emphasize that factor analysis, by itself, may be misleading as far as the development of theory is concerned. The use of a comprehensive, and explicit à priori analysis is proposed so that there will be independent criteria for the evaluation of the factor analytic results.

Keywords: à priori analysis, factor analysis, model

Suggested Citation

Armstrong, J. Scott, Derivation of Theory by Means of Factor Analysis of Tom Swift and His Electric Factor Analysis Machine (December 1, 1967). Available at SSRN: https://ssrn.com/abstract=1941469 or http://dx.doi.org/10.2139/ssrn.1941469

J. Scott Armstrong (Contact Author)

University of Pennsylvania - Marketing Department ( email )

700 Jon M. Huntsman Hall
3730 Walnut Street
Philadelphia, PA 19104-6340
United States
215-898-5087 (Phone)
215-898-2534 (Fax)

HOME PAGE: http://marketing.wharton.upenn.edu/people/faculty/armstrong.cfm

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