Geo-Social Targeting for Privacy-Friendly Mobile Advertising: Position Paper
6 Pages Posted: 20 Oct 2011
Date Written: June 9, 2011
This position paper is about methods for effective, privacy-friendly mobile advertising. Specifically, we propose a new social-targeting design for using consumer location data from mobile devices (smartphones, smart pads, laptops, etc.) to target advertisements in a manner that is both effective and privacy friendly. This paper introduces the main concepts, provides theoretical background and ties to the literature, presents the design itself, and discusses applications.
Suggested Citation: Suggested Citation