Demand Readiness Level: The DRL Scale as New Proposed Tool to Hybridize Market Pull with Technology Push Approaches
12 Pages Posted: 24 Oct 2011
Date Written: February 2, 2011
What is the DRL/TRL level? Customer Voice are sunken inside the TRL scale and our minds are Technology Push driven. Why not referring to a scale related to the Degree of Maturity for the Expression of a Need by a customer on a given market including the lead markets for eco-innovation? Why not define this scale and plot it in a reverse manner related to the classic TRL scale?
Keywords: Technology Readiness Level, innovation, investment funds, ROI, SME, Demand Readiness Level
JEL Classification: 032, 034, 038, D23, D81, D82, G24, G28
Suggested Citation: Suggested Citation