Demand Readiness Level: The DRL Scale as New Proposed Tool to Hybridize Market Pull with Technology Push Approaches

12 Pages Posted: 24 Oct 2011

See all articles by Florin Paun

Florin Paun

University of the Littoral Opal Coast

Date Written: February 2, 2011

Abstract

What is the DRL/TRL level? Customer Voice are sunken inside the TRL scale and our minds are Technology Push driven. Why not referring to a scale related to the Degree of Maturity for the Expression of a Need by a customer on a given market including the lead markets for eco-innovation? Why not define this scale and plot it in a reverse manner related to the classic TRL scale?

Keywords: Technology Readiness Level, innovation, investment funds, ROI, SME, Demand Readiness Level

JEL Classification: 032, 034, 038, D23, D81, D82, G24, G28

Suggested Citation

Paun, Florin, Demand Readiness Level: The DRL Scale as New Proposed Tool to Hybridize Market Pull with Technology Push Approaches (February 2, 2011). Available at SSRN: https://ssrn.com/abstract=1948448 or http://dx.doi.org/10.2139/ssrn.1948448

Florin Paun (Contact Author)

University of the Littoral Opal Coast ( email )

1, place de l'Yser - BP 1022
Dunkerque Cedex, 59375
France
00 33 685432789 (Phone)

HOME PAGE: http://www.univ-littoral.fr

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