One Person in the Battlefield is Not a Warrior: Self-Construal, Perceived Ability to Make a Difference, and Socially Responsible Behavior

Universitat Pompeu Fabra DEE Working Paper No. 1292

34 Pages Posted: 30 Oct 2011 Last revised: 17 Nov 2011

See all articles by Gert Cornelissen

Gert Cornelissen

Universitat Pompeu Fabra - Department of Economics and Business

Irina Cojuharenco

UCP

Natalia Karelaia

INSEAD - Decision Sciences

Multiple version iconThere are 2 versions of this paper

Date Written: October 29, 2011

Abstract

We suggest that cultivating an individual's connectedness to others promotes socially responsible behavior both directly and indirectly – through increased perceived ability to make a difference. Individuals whose interdependent self is more prominent feel they have more of an impact on larger scale societal outcomes and, therefore, engage more in socially responsible behaviors than do individuals whose independent self is more prominent. We test these hypotheses in two experiments in which participants make financial contributions or exert an effort for a social cause. In a survey, we find that perceived effectiveness mediates the effect of self-construal on socially responsible consumption.

Keywords: self-construal, interdependent self, independent self, socially responsible behavior, perceived effectiveness

JEL Classification: C91, D64

Suggested Citation

Cornelissen, Gert and Cojuharenco, Irina and Karelaia, Natalia, One Person in the Battlefield is Not a Warrior: Self-Construal, Perceived Ability to Make a Difference, and Socially Responsible Behavior (October 29, 2011). Universitat Pompeu Fabra DEE Working Paper No. 1292, Available at SSRN: https://ssrn.com/abstract=1951067 or http://dx.doi.org/10.2139/ssrn.1951067

Gert Cornelissen (Contact Author)

Universitat Pompeu Fabra - Department of Economics and Business ( email )

Ramon Trias Fargas 25-27
Barcelona, 08005
Spain
++34 93542 27 31 (Phone)

Irina Cojuharenco

UCP ( email )

Palma de Cima
Lisboa, 1600
Portugal

Natalia Karelaia

INSEAD - Decision Sciences ( email )

United States

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