Apologies, Their Use and Meaning: A Course Module

11 Pages Posted: 31 Oct 2011 Last revised: 16 Aug 2016

See all articles by Hershey H. Friedman

Hershey H. Friedman

City University of New York - Department of Business Management

Linda Weiser Friedman

Baruch College, CUNY - Zicklin School of Business; CUNY - The Graduate Center

Date Written: August 15, 2016

Abstract

The apology is an important marketing and management tool. Knowing how to apologize correctly is a skill that must be mastered and should be studied. The purpose of this paper is to provide needed course material for instructors preparing a course module on this relatively new and very topical subject. This paper is targeted to educators and anyone who wants to understand the fundamentals of apologies. Possible relevant disciplines include: marketing, management, medicine, hospital administration, nursing, business law, and philosophy of law, among others. The paper includes examples of apologies, some good and some not, drawn from real life as well as from television and film. A reading list is provided as well.

Keywords: apologies, remorse, the good apology, apologies in business, apologies in politics

JEL Classification: K4, M1, M14, M3, M5, N4

Suggested Citation

Friedman, Hershey H. and Friedman, Linda Weiser, Apologies, Their Use and Meaning: A Course Module (August 15, 2016). Available at SSRN: https://ssrn.com/abstract=1951514 or http://dx.doi.org/10.2139/ssrn.1951514

Hershey H. Friedman

City University of New York - Department of Business Management ( email )

Linda Weiser Friedman (Contact Author)

Baruch College, CUNY - Zicklin School of Business ( email )

17 Lexington Avenue
New York, NY 10010
United States

HOME PAGE: http://cisnet.baruch.cuny.edu/friedman/

CUNY - The Graduate Center

365 Fifth Avenue
New York,, NY 10016
United States

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