Increasing the Visibility of Academic Journals

Strategies for Policy in Science and Education 20(1), pp. 8-17

12 Pages Posted: 7 Nov 2011 Last revised: 25 Jun 2012

See all articles by Stanislav Hristov Ivanov

Stanislav Hristov Ivanov

Varna University of Management (VUM); Zangador

Date Written: November 7, 2011

Abstract

The article discusses the visibility of academic journals as part of their marketing. The conceptual framework of the visibility includes journal prerequisites and specific activities undertaken by the editor, editorial board members and the publisher. Journal prerequisites include journal language, scope, editorial board composition, submitting authors, review process, access to journal content, journal frequency. Visibility activities relate to journal’s website, its inclusion in electronic databases, promotion on conferences and in social media, indexing by search engines. The article illustrates the visibility framework with a case study on the European Journal of Tourism Research.

Note: Downloadable document is in Bulgarian.

Keywords: academic journal, visibility, marketing, European Journal of Tourism Research

Suggested Citation

Ivanov, Stanislav Hristov, Increasing the Visibility of Academic Journals (November 7, 2011). Strategies for Policy in Science and Education 20(1), pp. 8-17. Available at SSRN: https://ssrn.com/abstract=1955812 or http://dx.doi.org/10.2139/ssrn.1955812

Stanislav Hristov Ivanov (Contact Author)

Varna University of Management (VUM) ( email )

13 Oborishte Street
Varna, 9000
Bulgaria
+359 898 680713 (Phone)

HOME PAGE: http://www.vumk.eu

Zangador ( email )

Varna, 9010
Bulgaria

HOME PAGE: http://www.zangador.eu

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