Increasing the Visibility of Academic Journals

Abstract

The article discusses the visibility of academic journals as part of their marketing. The conceptual framework of the visibility includes journal prerequisites and specific activities undertaken by the editor, editorial board members and the publisher. Journal prerequisites include journal language, scope, editorial board composition, submitting authors, review process, access to journal content, journal frequency. Visibility activities relate to journal’s website, its inclusion in electronic databases, promotion on conferences and in social media, indexing by search engines. The article illustrates the visibility framework with a case study on the European Journal of Tourism Research.

Note: Downloadable document is in Bulgarian.

Keywords: academic journal, visibility, marketing, European Journal of Tourism Research