Strategic Analysis of Small Construction Businesses in Puebla Mexico

Revista International Administración & Finanzas, Vol. 5, No. 4, pp. 85-96, 2012

12 Pages Posted: 5 Jan 2012

See all articles by Rafaela Martínez Méndez

Rafaela Martínez Méndez

Universidad Popular Autónoma del Estado de Puebla (UPAEP)

Date Written: 2012

Abstract

This paper presents a study of strategy implementation in the small construction company sector of Puebla. The goal is to understand the particularities of small companies and the possible threats, opportunities, markets in which products are targeted and the types of strategies used. A questionnaire was administered to a sample of 44 small businesses that participate in this study. The research answers the following questions: What are the characteristics of small construction companies located in the State of Puebla? What are the strategies implemented by small construction companies to survive in the market?

Note: Downloadable document is in Spanish.

Keywords: Strategy, such strategies, small business

JEL Classification: L22, L22

Suggested Citation

Martínez Méndez, Rafaela, Strategic Analysis of Small Construction Businesses in Puebla Mexico (2012). Revista International Administración & Finanzas, Vol. 5, No. 4, pp. 85-96, 2012, Available at SSRN: https://ssrn.com/abstract=1956127

Rafaela Martínez Méndez (Contact Author)

Universidad Popular Autónoma del Estado de Puebla (UPAEP) ( email )

21 sur 1103 Barrio
Puebla, 72410
United States

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