Strategic Foresight for Collaborative Exploration of New Business Fields

Technological Forecasting and Social Change, 79(5), 819-831.

31 Pages Posted: 11 Nov 2011 Last revised: 12 Jun 2014

See all articles by Tobias Heger

Tobias Heger

University of Potsdam - Innovation Management and Entrepreneurship; EIT ICT Labs Germany GmbH

René Rohrbeck

EDHEC Business School

Date Written: November 10, 2011

Abstract

To ensure long-term competitiveness, companies need to develop the ability to explore, plan, and develop new business fields. A suitable approach faces multiple challenges because it needs to (1) integrate multiple perspectives, (2) ensure a high level of participation of the major stakeholders and decision-makers, (3) function despite a high level of uncertainty, and (4) take into account interdependencies between the influencing factors. In this paper, we present an integrated approach that combines multiple strategic-foresight methods in a synergetic way. It was applied in an inter-organizational business field exploration project in the telecommunications industry.

Keywords: strategic foresight, business field exploration, innovation management, open innovation

JEL Classification: E17, M1, M19

Suggested Citation

Heger, Tobias and Rohrbeck, René, Strategic Foresight for Collaborative Exploration of New Business Fields (November 10, 2011). Technological Forecasting and Social Change, 79(5), 819-831.. Available at SSRN: https://ssrn.com/abstract=1957807

Tobias Heger

University of Potsdam - Innovation Management and Entrepreneurship ( email )

Potsdam
Germany
+49 30 3450 6690 123 (Phone)

HOME PAGE: http://www.uni-potsdam.de/ime/index.html

EIT ICT Labs Germany GmbH ( email )

Ernst-Reuter-Platz 7
Berlin, 10115
Germany
+49 30 3450 6690 123 (Phone)
+49 30 3450 6690 102 (Fax)

HOME PAGE: http://www.eitictlabs.eu/about-us/nodes-co-location-centres/berlin/

René Rohrbeck (Contact Author)

EDHEC Business School ( email )

France

HOME PAGE: http://edhec.edu

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