Economic, Social and Environmental Benefits Through Poultry: Forward and Reverse Supply Chain

19 Pages Posted: 12 Nov 2011

See all articles by Mohammad Shamsuddoha

Mohammad Shamsuddoha

Western Illinois State University; University of Chittagong

Des Klass

Curtin University

Mohammed Quaddus

Curtin Graduate School of Business

Date Written: November 10, 2011

Abstract

In addition to profit, industries are becoming more responsive to social and environment issues that are striving to become stakeholder friendly. Executives must maintain supply chain issues more efficiently to reach such credentials. Supply chains along with sustainability are being practiced to attain such success as sustainability use triple bottom line theory. The poultry industry in Bangladesh, which is the focus of this paper, has a long forward and reverse supply chain. The perception is that this chain can be taken advantage of in achieving economic, social and environmental sustainability utilizing forward chain and waste resources. Understanding the forward and reverse supply chain is seen as the key for social, economic and environmental development. The objective of this paper is to review related literature and develop a conceptual sustainable supply chain model for the poultry industry. The model will be tested using real life data to study the impact of forward and reverse supply chain over society, economy and the environment.

Keywords: Sustainability, Forward Supply Chain, Reverse Supply Chain, Poultry

Suggested Citation

Shamsuddoha, Mohammad and Klass, Desmond and Quaddus, Mohammed, Economic, Social and Environmental Benefits Through Poultry: Forward and Reverse Supply Chain (November 10, 2011). Available at SSRN: https://ssrn.com/abstract=1957844 or http://dx.doi.org/10.2139/ssrn.1957844

Mohammad Shamsuddoha (Contact Author)

Western Illinois State University ( email )

School of Management and Marketing
Macomb, IL 61455
United States
61455 (Fax)

HOME PAGE: http://www.wiu.edu

University of Chittagong ( email )

Department of Marketing, Faculty of Business Admin
University of Chittagong, Bangladesh
Chittagong, Chittagong 4331
Bangladesh

HOME PAGE: http://www.shamsuddoha.webs.com

Desmond Klass

Curtin University ( email )

GPO Box U1987
Perth, WA WA
Australia

Mohammed Quaddus

Curtin Graduate School of Business ( email )

Kent Street
Bentley
Perth, WA WA 6102
Australia

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