Incorporating Reverse Supply Chain in the Poultry Process of Bangladesh
Australian and New Zealand Marketing Academy Conference, November 28-30, 2011
8 Pages Posted: 12 Nov 2011
Date Written: November 10, 2011
Manufacturing industries are using environment sustainability and reverse supply chain concepts to manage existing waste resources. Yet, significant number of industries failed to incorporate appropriate production process to do so. Bangladesh poultry industries are struggling to achieve environment sustainability due to inappropriate dealings of waste recycles and reuse. This is why, researcher has chosen this area based on particular case industry to observe whether proper supply chain process can protect and improve the environment. The objectives of this paper are twofold. First, it offers a literature review on environment sustainability and RSC issues. Second, it develops input-output process model for environmental sustainability. Quantitative, design science and case study methods used in this study. Outcome of this research demonstrated the way of achieving environmental sustainability by utilizing wastes.
Keywords: Environmental Sustainability, Reverse Supply Chain, Poultry, Bangladesh
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