Incorporating Reverse Supply Chain in the Poultry Process of Bangladesh

Australian and New Zealand Marketing Academy Conference, November 28-30, 2011

8 Pages Posted: 12 Nov 2011

See all articles by Mohammad Shamsuddoha

Mohammad Shamsuddoha

Western Illinois State University; University of Chittagong

Date Written: November 10, 2011

Abstract

Manufacturing industries are using environment sustainability and reverse supply chain concepts to manage existing waste resources. Yet, significant number of industries failed to incorporate appropriate production process to do so. Bangladesh poultry industries are struggling to achieve environment sustainability due to inappropriate dealings of waste recycles and reuse. This is why, researcher has chosen this area based on particular case industry to observe whether proper supply chain process can protect and improve the environment. The objectives of this paper are twofold. First, it offers a literature review on environment sustainability and RSC issues. Second, it develops input-output process model for environmental sustainability. Quantitative, design science and case study methods used in this study. Outcome of this research demonstrated the way of achieving environmental sustainability by utilizing wastes.

Keywords: Environmental Sustainability, Reverse Supply Chain, Poultry, Bangladesh

Suggested Citation

Shamsuddoha, Mohammad, Incorporating Reverse Supply Chain in the Poultry Process of Bangladesh (November 10, 2011). Australian and New Zealand Marketing Academy Conference, November 28-30, 2011, Available at SSRN: https://ssrn.com/abstract=1957884 or http://dx.doi.org/10.2139/ssrn.1957884

Mohammad Shamsuddoha (Contact Author)

Western Illinois State University ( email )

School of Management and Marketing
Macomb, IL 61455
United States
61455 (Fax)

HOME PAGE: http://www.wiu.edu

University of Chittagong ( email )

Department of Marketing, Faculty of Business Admin
University of Chittagong, Bangladesh
Chittagong, Chittagong 4331
Bangladesh

HOME PAGE: http://www.shamsuddoha.webs.com

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