The Interplay between Creativity Issues and Design Theories: A New Perspective for Design Management Studies?

21 Pages Posted: 16 Nov 2011

See all articles by Pascal Le Masson

Pascal Le Masson

École Nationale Supérieure des Mines de Paris - Centre de Gestion Scientifique (CGS)

Armand Hatchuel

École Nationale Supérieure des Mines de Paris - Centre de Gestion Scientifique (CGS)

Benoit Weil

École Nationale Supérieure des Mines de Paris - Centre de Gestion Scientifique (CGS)

Date Written: December 2011

Abstract

In this article, we analyse the relationship between creativity issues and design theory. Although these two notions seem to correspond to different academic fields (psychology, cognitive science and management for creativity; engineering science and logic for design theory), they appear to be deeply related when it comes to design methods and management. Analysing three historical moments in design theory building (the 1850s, with the ratio method for industrial upgrading in Germany, the 20th century with systematic design, and the 1920s with the Bauhaus theory), we point to the dialectical interplay that links creativity and design theory, structured around the notion of ‘fixation effect’: creativity identifies fixation effects, which become the targets of new design theories; design theories invent models of thought to overcome them; and, in turn, these design theories can also create new fixation effects that will then be designated by creativity studies. This dialectical interplay leads to regular inventions of new ways of managing design, i.e., new ways of managing knowledge, processes and organizations for design activities. We use this framework to analyse recent trends in creativity and design theories.

Suggested Citation

Le Masson, Pascal and Hatchuel, Armand and Weil, Benoit, The Interplay between Creativity Issues and Design Theories: A New Perspective for Design Management Studies? (December 2011). Creativity and Innovation Management, Vol. 20, Issue 4, pp. 217-237, 2011, Available at SSRN: https://ssrn.com/abstract=1960441 or http://dx.doi.org/10.1111/j.1467-8691.2011.00613.x

Pascal Le Masson (Contact Author)

École Nationale Supérieure des Mines de Paris - Centre de Gestion Scientifique (CGS) ( email )

60, boulevard Saint-Michel
Paris Cedex 06, 75272
France
+01 40 51 92 21 (Phone)

Armand Hatchuel

École Nationale Supérieure des Mines de Paris - Centre de Gestion Scientifique (CGS) ( email )

60, boulevard Saint-Michel
Paris Cedex 06, 75272
France
+33 1 405 19 109 (Phone)
+33 1 404 60 301 (Fax)

Benoit Weil

École Nationale Supérieure des Mines de Paris - Centre de Gestion Scientifique (CGS) ( email )

60, boulevard Saint-Michel
Paris Cedex 06, 75272
France
+01 40 51 91 06 (Phone)
+01 40 46 03 01 (Fax)

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