Search Neutrality as an Antitrust Principle

11 Pages Posted: 19 Nov 2011 Last revised: 27 Nov 2012

See all articles by Daniel A. Crane

Daniel A. Crane

University of Michigan Law School

Date Written: November 18, 2011


Google's perceived dominance in Internet search, and the perception that Google exploits this dominance to favor its own websites and service, has led to call for a mandatory legal requirement of "search neutrality." This essay argues that a general principle of search neutrality ignores the realities of Internet search and would stymie search innovation.

Keywords: Google, neutrality principle, Internet search

JEL Classification: K21

Suggested Citation

Crane, Daniel A., Search Neutrality as an Antitrust Principle (November 18, 2011). U of Michigan Law & Econ, Empirical Legal Studies Center Paper No. 11-016, U of Michigan Public Law Working Paper No. 256, Available at SSRN: or

Daniel A. Crane (Contact Author)

University of Michigan Law School ( email )

625 South State Street
Ann Arbor, MI 48109-1215
United States
734-615-2622 (Phone)

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