Marshall & Gordon: Designing an Effective Compensation System (A)

Posted: 25 Nov 2011

See all articles by Heidi K. Gardner

Heidi K. Gardner

Harvard Law School

Kerry Herman

Harvard Business School

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Date Written: November 23, 2011


CEO Kelly Browne wrestles with the design of a new compensation system to promote the collaboration and cross-selling necessary for supporting her firm's new strategy. Marshall Gordon International, a global public relations (PR) firm, has recently expanded its service offering to include Executive Positioning, which requires significantly more teamwork, higher-level client interaction and more strategically-minded consultants than their traditional PR work. The CEO is pressured to find a compensation system that helps retain and motivate the firm's valued PR consultants, attract new talent, and get all professionals aligned behind the new strategy.

Suggested Citation

Gardner, Heidi K. and Herman, Kerry, Marshall & Gordon: Designing an Effective Compensation System (A) (November 23, 2011). HBS Case No. 411-038, Available at SSRN:

Heidi K. Gardner (Contact Author)

Harvard Law School ( email )

1563 Massachusetts Avenue
Cambridge, MA 02138
United States

Kerry Herman

Harvard Business School ( email )

Cambridge, MA
United States

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