Executive Summary: Making Cancer Detection Compelling

1 Pages Posted: 26 Nov 2011

See all articles by S. Puntoni

S. Puntoni

Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)

Steven Sweldens

affiliation not provided to SSRN

Nader T. T. Tavassoli

London Business School - Department of Marketing

Date Written: Winter 2011

Abstract

Stefano Puntoni, Steven Sweldens and Nader T Tavassoli, ‘Gender identity salience and perceived vulnerability to breast cancer’, Journal of Marketing Research 48, no. 3, June 2011.

Suggested Citation

Puntoni, Stefano and Sweldens, Steven and Tavassoli, Nader T. T., Executive Summary: Making Cancer Detection Compelling (Winter 2011). Business Strategy Review, Vol. 22, Issue 4, pp. 72-72, 2011. Available at SSRN: https://ssrn.com/abstract=1964882 or http://dx.doi.org/10.1111/j.1467-8616.2011.00801.x

Stefano Puntoni (Contact Author)

Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) ( email )

P.O. Box 1738
Room T08-21
3000 DR Rotterdam, 3000 DR
Netherlands

Steven Sweldens

affiliation not provided to SSRN

Nader T. T. Tavassoli

London Business School - Department of Marketing ( email )

Sussex Place
Regent's Park
London, NW1 4SA
United Kingdom

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