Stock Trading in the Digital Age: Speed, Agency, and the Entrepreneurial Consumer

The Routledge Companion to Digital Consumption, Russell Belk and Rosa Llamas (eds.), New York: Routledge, 208-222.

29 Pages Posted: 30 Nov 2011 Last revised: 9 Jun 2014

See all articles by Detlev Zwick

Detlev Zwick

York University - Schulich School of Business

Jonathan E. Schroeder

Rochester Institute of Technology

Date Written: November 30, 2011

Abstract

For the purpose of this chapter, we use the distinction between the kinematic and the entrepreneurial investor largely as an analytical tool to emphasize the most salient features of the online investing experience as it evolved over the last ten or so years through the emergence of the Internet. In the next section we will first discuss the kinematic investor, with a focus on the speed of money, and the aesthetics of investing. Then we describe the entrepreneurial investor before we conclude with some thoughts on how the notion of the entrepreneurial investor can be seen as part of a more general emergence of the entrepreneurial consumer. We draw on a longitudinal set of interviews with online investors to illustrate key points.

Suggested Citation

Zwick, Detlev and Schroeder, Jonathan E., Stock Trading in the Digital Age: Speed, Agency, and the Entrepreneurial Consumer (November 30, 2011). The Routledge Companion to Digital Consumption, Russell Belk and Rosa Llamas (eds.), New York: Routledge, 208-222., Available at SSRN: https://ssrn.com/abstract=1966529

Detlev Zwick

York University - Schulich School of Business ( email )

4700 Keele Street
Toronto, Ontario M3J 1P3
Canada
416-736-2100 ext. 77199 (Phone)
416-736-5687 (Fax)

Jonathan E. Schroeder (Contact Author)

Rochester Institute of Technology ( email )

92 Lomb Memorial Drive
Eastman Building, Room 3006
Rochester, NY 14623
United States
5854752703 (Phone)

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