Out of the Limelight But in Play: Trading and Liquidity of Media and Off-Media Stocks

38 Pages Posted: 2 Dec 2011 Last revised: 27 Nov 2014

See all articles by Lily H. Fang

Lily H. Fang

INSEAD - Finance

Huiping Zhang

Shanghai University of Finance and Economics

Jun Qian

Fanhai International School of Finance, Fudan University; University of Pennsylvania - Wharton Financial Institutions Center

Multiple version iconThere are 3 versions of this paper

Date Written: November 8, 2014

Abstract

Using hand-collected TV programming data and intra-day trading from China, we compare the trading, liquidity, and returns of on-show and off-show stocks in the same sector. Our difference-in-difference analysis reveals that post-show, off-show stocks experience significant improvements in liquidity that is attributable to small trades. The pre-show return gap between the on-show and off-show stocks closes post-show, and there is no return reversal. We show that retail investors’ focus on off-show stocks could reflect a lack of media trust. Overall, our evidence suggests that media coverage facilitate price discovery and retail investors appear to respond rationally to media coverage.

Keywords: Media, retail investors, trading, liquidity, return.

JEL Classification: G14, G12, G02.

Suggested Citation

Fang, Lily H. and Zhang, Huiping and Qian, Jun, Out of the Limelight But in Play: Trading and Liquidity of Media and Off-Media Stocks (November 8, 2014). INSEAD Working Paper No. 2011/124/FIN, Available at SSRN: https://ssrn.com/abstract=1967084 or http://dx.doi.org/10.2139/ssrn.1967084

Lily H. Fang (Contact Author)

INSEAD - Finance ( email )

Boulevard de Constance
F-77305 Fontainebleau Cedex
France

Huiping Zhang

Shanghai University of Finance and Economics ( email )

777 Guoding Road
Shanghai, AK Shanghai 200433
China

Jun Qian

Fanhai International School of Finance, Fudan University ( email )

Shanghai
China
86-21-63895501 (Phone)
86-21-62934572 (Fax)

HOME PAGE: http://www.fisf.fudan.edu.cn/show-65-69.html

University of Pennsylvania - Wharton Financial Institutions Center

2306 Steinberg Hall-Dietrich Hall
Philadelphia, PA 19104
United States

HOME PAGE: http://fic.wharton.upenn.edu/fic/

Here is the Coronavirus
related research on SSRN

Paper statistics

Downloads
110
Abstract Views
1,134
rank
180,715
PlumX Metrics