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Antitrust Issues in Defining Markets in the Newspaper Industry

Seth B. Sacher

Federal Trade Commission

December 2, 2011

A variety of antitrust market definition questions arise in the newspaper industry. One crucial factor affecting this industry with respect to market definition is that it involves two-sided platforms, with the two key groups being advertisers and readers. For the most part antitrust cases in the newspaper industry have focused on the impact of practices or transactions on advertisers. Despite the growth of so-called new media and its likely role in the continued decline in newspaper circulation rates both the DOJ and the courts continue to view the product market for newspapers fairly narrowly and to argue that various media operate in separate product markets. Geographic markets also tend to be viewed locally, such as a single city or MSA. A key factor leading to such findings is that price discrimination can be exercised with respect to those advertisers that are less able to substitute across media or geographic areas.

Number of Pages in PDF File: 28

Keywords: antitrust, market definition, newspapers

JEL Classification: L4

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Date posted: December 2, 2011  

Suggested Citation

Sacher, Seth B., Antitrust Issues in Defining Markets in the Newspaper Industry (December 2, 2011). Available at SSRN: https://ssrn.com/abstract=1967667 or http://dx.doi.org/10.2139/ssrn.1967667

Contact Information

Seth B. Sacher (Contact Author)
Federal Trade Commission ( email )
600 Pennsylvania Ave., NW
Washington, DC 20580
United States
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