Challenges Specific to Freemium and Two-Sided Markets

7 Pages Posted: 31 Dec 2011 Last revised: 13 Jan 2016

Date Written: December 4, 2011


This paper draws concepts from the book The Mind Share Market: The Power of an Alternative Currency, by the same author. It expands the foundational definition of its predecessor "Freemium: Attributes of an Emerging Business Model" and focuses on the challenges of the model while introducing mitigation strategies.

Keywords: Freemium, two-sided market, multi-sided market, challenges

JEL Classification: M21, M30, M31, M37, A10

Suggested Citation

Pujol, Nicolas, Challenges Specific to Freemium and Two-Sided Markets (December 4, 2011). Available at SSRN: or

Nicolas Pujol (Contact Author)

Pujol Enterprises LLC ( email )

Kirkland, WA
United States

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