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Challenges Specific to Freemium and Two-Sided Markets

Nicolas Pujol

Pujol Enterprises LLC

December 4, 2011

This paper draws concepts from the book The Mind Share Market: The Power of an Alternative Currency, by the same author. It expands the foundational definition of its predecessor "Freemium: Attributes of an Emerging Business Model" and focuses on the challenges of the model while introducing mitigation strategies.

Number of Pages in PDF File: 7

Keywords: Freemium, two-sided market, multi-sided market, challenges

JEL Classification: M21, M30, M31, M37, A10

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Date posted: December 31, 2011 ; Last revised: January 13, 2016

Suggested Citation

Pujol, Nicolas, Challenges Specific to Freemium and Two-Sided Markets (December 4, 2011). Available at SSRN: https://ssrn.com/abstract=1968307 or http://dx.doi.org/10.2139/ssrn.1968307

Contact Information

Nicolas Pujol (Contact Author)
Pujol Enterprises LLC ( email )
Kirkland, WA
United States
HOME PAGE: http://nicolaspujol.com/
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