Challenges Specific to Freemium and Two-Sided Markets
7 Pages Posted: 31 Dec 2011 Last revised: 13 Jan 2016
Date Written: December 4, 2011
This paper draws concepts from the book The Mind Share Market: The Power of an Alternative Currency, by the same author. It expands the foundational definition of its predecessor "Freemium: Attributes of an Emerging Business Model" and focuses on the challenges of the model while introducing mitigation strategies.
Keywords: Freemium, two-sided market, multi-sided market, challenges
JEL Classification: M21, M30, M31, M37, A10
Suggested Citation: Suggested Citation