Merging Technical and Personal Performance to Create Stellar Customer Relationships

6 Pages Posted: 6 Dec 2011

Date Written: November 30, 2011

Abstract

Creating a loyal client relationship requires great personal performance and great technical performance. Customers actually sometimes care less about what they ask for than about how they are treated. We can never achieve a high level of customer loyalty without providing both. Customer loyalty is the ultimate goal for an organization. A satisfied client just isn't good enough. A loyal client will do a lot more for us than a satisfied client. Loyal customers won’t leave us for a slightly better price, or because we made a mistake, but satisfied clients often do.

Keywords: Distinction, loyalty, relationship, performance

Suggested Citation

Dandrea, Ralph J., Merging Technical and Personal Performance to Create Stellar Customer Relationships (November 30, 2011). Available at SSRN: https://ssrn.com/abstract=1968649 or http://dx.doi.org/10.2139/ssrn.1968649

Ralph J. Dandrea (Contact Author)

ITX Corp. ( email )

1169 Pittsford-Victor Road
Suite 100
Pittsford, NY 14534
United States
585-899-4888 (Phone)
646-349-2651 (Fax)

HOME PAGE: http://www.itx.net

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