Innovation Instruments for Translating Future Insights into Managerial Actions

The XXI ISPIM Conference

13 Pages Posted: 9 Jul 2012

See all articles by Nico Thom

Nico Thom

Technische Universität Berlin (TU Berlin); Schaltzeit GmbH

René Rohrbeck

EDHEC Business School

Michal Dunaj

affiliation not provided to SSRN

Date Written: April 26, 2010

Abstract

One of the challenges in innovation management is managing uncertainty. Most industries repeatedly face disruptions coming from emerging technologies, political and legislative regulation, alternative business models, as well as from socio-cultural shifts. Continuous scanning and monitoring of a company’s environment can contribute to reducing uncertainty. Corporate foresight activities address these dynamics and many methods and tools for collection and interpretation of information are known. But the utilization of this information remains a weakness of many companies. Foresight and innovation management literature has repeatedly lamented the failure of translating future insights into managerial actions and thus boosting a firm’s ability to adapt to a changing environment. Based on case studies in various industries three major instruments have been identified to cope with this problem and are presented in this paper on the example of Deutsche Telekom.

Keywords: innovation management, corporate foresight, technology scouting, roadmapping, Enterprise 2.0

JEL Classification: M10, M14

Suggested Citation

Thom, Nico and Thom, Nico and Rohrbeck, René and Dunaj, Michal, Innovation Instruments for Translating Future Insights into Managerial Actions (April 26, 2010). The XXI ISPIM Conference, Available at SSRN: https://ssrn.com/abstract=1970889

Nico Thom (Contact Author)

Technische Universität Berlin (TU Berlin) ( email )

Straße des 17
Berlin, 10587
Germany

Schaltzeit GmbH ( email )

Sorauer Str. 3
Berlin, 10997
Germany

René Rohrbeck

EDHEC Business School ( email )

France

HOME PAGE: http://edhec.edu

Michal Dunaj

affiliation not provided to SSRN ( email )

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