Linking Public Utility to the Business Model Framework: A Simulation from the Aerospace Industry

Posted: 12 Dec 2011

See all articles by Lucia Marchegiani

Lucia Marchegiani

University of Rome III; Libera Università degli Studi Sociali (LUISS) Guido Carli

Maria Elena Nenni

University of Naples Federico II

Enzo Peruffo

Luiss Guido Carli University

Luca Pirolo

Luiss Guido Carli University

Date Written: December 11, 2011

Abstract

In the original formulation, the Business Model framework is meant to explain the business logic of private firms. Adapting this framework to public investment projects requires melting the business logic with the public interests involved in such projects. This paper meets this requirement, and it offers an effective combination of the profit-driven-actors view with the social and public issues through what we call the Public Private Business Model (PPBM). Based on the cost-risk evaluation, not only it provides academic with a new conceptual framework, it also represents an effective tool to support the implementation phase of an investment project. With a specific concern on the project-based industries, we validated the PPBM to the satellite services industry on the Emergency Response Core Services (ERCS).

Keywords: business model, economic sustainability, value, risk management, satellite services

JEL Classification: M20, H40

Suggested Citation

Marchegiani, Lucia and Nenni, Maria Elena and Peruffo, Enzo and Pirolo, Luca, Linking Public Utility to the Business Model Framework: A Simulation from the Aerospace Industry (December 11, 2011). Available at SSRN: https://ssrn.com/abstract=1970938

Lucia Marchegiani (Contact Author)

University of Rome III ( email )

Via Silvio D'amico, 77
Rome, Rome 00145
Italy

Libera Università degli Studi Sociali (LUISS) Guido Carli ( email )

Viale Pola, 12
Rome, 00198
Italy
(+39)0685225326 (Phone)
(+39)0685225356 (Fax)

HOME PAGE: http://www.mba.luiss.it

Maria Elena Nenni

University of Naples Federico II ( email )

via Cinthia, 4
Naples, Caserta 80126
Italy

Enzo Peruffo

Luiss Guido Carli University ( email )

Via O. Tommasini 1
Rome, Roma 00100
Italy

Luca Pirolo

Luiss Guido Carli University ( email )

Viale Pola 12
Rome, 00198
Italy

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