Platform Economics: Essays on Multi-Sided Businesses

PLATFORM ECONOMICS: ESSAYS ON MULTI-SIDED BUSINESSES, David S. Evans, ed., Competition Policy International, 2011

459 Pages Posted: 18 Dec 2011  

David S. Evans

Global Economics Group; University College London

Richard Schmalensee

Massachusetts Institute of Technology (MIT) - Sloan School of Management

Michael D. Noel

Texas Tech University

Howard H. Chang

Global Economics Group, LLC

Daniel D. Garcia-Swartz

Charles River Associates - Chicago Office

Date Written: December 17, 2011

Abstract

This volume collects a series of essays that I have written over the last decade on multi-sided platform businesses that create value by providing products that enable two or more different types of customers to get together, find each other, and exchange value. Part I presents background pieces on the economics of multi-sided platforms and industries in which these platforms are common. Part II examines the antitrust economics of two-sided markets including the difficult problem of defining the boundaries of competition. Part III comprises several papers that apply two-sided market analysis to web-based businesses. Part IV does the same for payment cards which is the industry that attracted much of the early two-sided analysis — in part because this framework was helpful for understanding the hotly debated issue of interchange fees. Part V collects several article and book chapters on software platforms. These platforms have become especially important in the last several years because they are now the basis for revolutionary developments with mobile devices (e.g. the iPhone and Android), social networking (Facebook in particular), and payments (PayPalX).

Suggested Citation

Evans, David S. and Schmalensee, Richard and Noel, Michael D. and Chang, Howard H. and Garcia-Swartz, Daniel D., Platform Economics: Essays on Multi-Sided Businesses (December 17, 2011). PLATFORM ECONOMICS: ESSAYS ON MULTI-SIDED BUSINESSES, David S. Evans, ed., Competition Policy International, 2011. Available at SSRN: https://ssrn.com/abstract=1974020

David S. Evans (Contact Author)

Global Economics Group ( email )

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Suite 900
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University College London ( email )

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Richard Schmalensee

Massachusetts Institute of Technology (MIT) - Sloan School of Management ( email )

Room E62-525
Cambridge, MA 02142
United States
617-253-2957 (Phone)
617-258-6617 (Fax)

Michael D. Noel

Texas Tech University ( email )

237 Holden Hall
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Lubbock, TX 79407
United States

Howard H. Chang

Global Economics Group, LLC ( email )

1400 S. Dearborn, Suite 400
Chicago, IL 60603
United States
312-533-4602 (Phone)

HOME PAGE: http://www.globaleconomicsgroup.com

Daniel D. Garcia-Swartz

Charles River Associates - Chicago Office ( email )

1 S.Wacker Drive # 3400
Chicago, IL 60606
United States

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