An Investigation of Entrepreneurial Orientation, Perceived Environmental Hostility, and Strategy Application Among Chinese SMEs

27 Pages Posted: 22 Dec 2011

See all articles by Zhi Tang

Zhi Tang

Rochester Institute of Technology (RIT)

Clyde Eiríkur Hull

Rochester Institute of Technology (RIT) - Saunders College of Business

Date Written: January 2012

Abstract

Little is known about how Chinese small and medium‐sized enterprises (SMEs) respond to their competitive environment. We predict that when industry competition is intense, entrepreneurial Chinese SMEs tend to perceive more environmental hostility than do their nonentrepreneurial peers. The perceived environmental hostility further drives these firms to choose marketing strategies but not cost control or innovation strategies. Data from 170 Chinese SMEs confirm our hypotheses, indicating that though some entrepreneurial orientation (EO) effects transcend different economy types, other EO effects differ significantly as the environment changes.

Suggested Citation

Tang, Zhi and Hull, Clyde Eiríkur, An Investigation of Entrepreneurial Orientation, Perceived Environmental Hostility, and Strategy Application Among Chinese SMEs (January 2012). Journal of Small Business Management, Vol. 50, Issue 1, pp. 132-158, 2012, Available at SSRN: https://ssrn.com/abstract=1975677 or http://dx.doi.org/10.1111/j.1540-627X.2011.00347.x

Zhi Tang (Contact Author)

Rochester Institute of Technology (RIT) ( email )

Rochester, NY 14623
United States

Clyde Eiríkur Hull

Rochester Institute of Technology (RIT) - Saunders College of Business ( email )

105 Lomb Memorial Dr.
Rochester, NY 14623
United States

Here is the Coronavirus
related research on SSRN

Paper statistics

Downloads
1
Abstract Views
347
PlumX Metrics