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Superstars and the Long Tail: The Impact of Technology on Market Structure in Media Industries

28 Pages Posted: 22 Dec 2011  

Helen Weeds

affiliation not provided to SSRN

Date Written: December 2011

Abstract

Technological change is transforming creative media industries. Digitisation lowers recording, storage, reproduction and distribution costs, while computer-based editing facilitates higher quality and special effects. With electronic distribution a vast range of content can be made available to consumers across global markets. The distribution of industry sales appears to be shifting: the late 20th century was the era of the 'hit parade' but attention has now shifted to the 'long tail'. This paper develops a model of differentiated products with endogenous quality and heterogeneous firms to examine the implications of technological change for product variety, quality, and the distribution of firms in media industries.

Keywords: creative industries, digital media, long tail, superstars

JEL Classification: L11, L15, L82

Suggested Citation

Weeds, Helen, Superstars and the Long Tail: The Impact of Technology on Market Structure in Media Industries (December 2011). CEPR Discussion Paper No. DP8719. Available at SSRN: https://ssrn.com/abstract=1976060

Helen F. Weeds (Contact Author)

affiliation not provided to SSRN

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