The New Generic Top-Level Domain Program: A New Era of Risk for Trademark Owners and the Internet

Trademark Reporter, Vol. 101, No. 6, p. 1757, November-December 2011

45 Pages Posted: 24 Dec 2011  

Eric Null

Open Technology Institute

Dennis S. Prahl

Ladas & Parry LLP

Date Written: December 23, 2011

Abstract

This article will briefly explain domain names and how the Internet functions. It will then explain the New gTLD Program in detail. It will analyze the problems an increased number of gTLDs and the concomitant increase in new domain names will present to trademark owners, and will explain and critique the measures available for entities to protect themselves from infringement. It will then discuss the effectiveness of alternative remedies for trademark infringement post-delegation, and lastly will provide Best Practices for trademark owners, including those planning and not planning to apply for a gTLD.

Keywords: new generic top level domain program, new gTLD, ICANN, internet, top level domain, TLD, dot-xxx

Suggested Citation

Null, Eric and Prahl, Dennis S., The New Generic Top-Level Domain Program: A New Era of Risk for Trademark Owners and the Internet (December 23, 2011). Trademark Reporter, Vol. 101, No. 6, p. 1757, November-December 2011. Available at SSRN: https://ssrn.com/abstract=1976382

Eric Null (Contact Author)

Open Technology Institute ( email )

1899 L St., N.W., Suite 400
Washington, CA 20036
United States

Dennis S. Prahl

Ladas & Parry LLP ( email )

1040 Avenue of the Americas
New York, NY 10018
United States
2127081800 (Phone)

HOME PAGE: http://www.ladas.com

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