The Reformation of Business Education: Purposes and Objectives

The New Zealand Applied Business Education Conference, Nelson, New Zealand, October 11, 2011

14 Pages Posted: 25 Dec 2011

See all articles by Robert Keith Shaw

Robert Keith Shaw

Guangdong University of Foreign Studies (GDUFS)

Date Written: October 11, 2011

Abstract

Business education is at a critical juncture. How are we to justify the curriculum in undergraduate business awards in Aotearoa New Zealand? This essay suggests a philosophical framework for the analysis the business curriculum in Western countries. This framework helps us to see curriculum in a context of global academic communities and national needs. It situates the business degree in the essential tension which modernity (Western metaphysics) creates and which is expressed in an increasingly globalized economy. The tension is between those who insist that the degree is to serve modernity and those who hope that it may contribute to a new era of justice and harmony with nature. One critical battle ground for the business curriculum is the subject Business Ethics. The business ethics curriculum often indicates the intention of the business ethics degree itself. Kant's distinction between heteronomy (rule following) and autonomy (making your own decisions) provides us with a means to judge the purposes of business ethics courses: there are courses which seek to produce reliable and compliant (heteronomous) employees, and there are those which seek to produce independent creative (autonomous) human beings. The question for this conference is: what do we as business educators see as our task?

Keywords: business education, business ethics, moral autonomy, degree structure, Wilson

Suggested Citation

Shaw, Robert Keith, The Reformation of Business Education: Purposes and Objectives (October 11, 2011). The New Zealand Applied Business Education Conference, Nelson, New Zealand, October 11, 2011. Available at SSRN: https://ssrn.com/abstract=1976752 or http://dx.doi.org/10.2139/ssrn.1976752

Robert Keith Shaw (Contact Author)

Guangdong University of Foreign Studies (GDUFS) ( email )

广东外语外贸大学国际工商管理学院
院系楼356室
Guangzhou, Guangdong 510006
China
137 105 90791 (Phone)

HOME PAGE: http://english.gdufs.edu.cn/

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