Advertising in Social Networks
9 Pages Posted: 27 Dec 2011
Date Written: December 25, 2011
The advertising efforts in social networks grow every year. Since their appearance in the late 1990s Social Network Web Sites were considered as a uniform group. The only differentiation factors were the number of users and the amount of traffic passed through the site. This paper classifies the existing web sites into four major categories: (1) Pure Social Network, (2) Grouped Social Networks, (3) Content Social Networks and (4) Broadcast Social Networks. The paper shows the possibilities of advertising in each of these groups as well as the disadvantages of using the sites of the particular group for the advertising purposes.
Keywords: Social Network, Social Media, Twitter, Facebook, YouTube
JEL Classification: M31, M37
Suggested Citation: Suggested Citation