Odds: Gambling, Law, and Strategy in the European Union

Business Law International, Vol. 13, No. 1, pp. 63-96, 2012

34 Pages Posted: 1 Jan 2012 Last revised: 3 Feb 2012

Anastasios Kaburakis

Saint Louis University - John Cook School of Business

Ryan M. Rodenberg

Florida State University - College of Education; Florida State University - College of Law

Date Written: December 27, 2011

Abstract

Using law and policy as a sustainable competitive advantage source is a recent research stream. This paper illustrates how legal and policy research contributes to firms’ strategy in the regulated gambling industry, defined by legislation and jurisprudence. The gambling sector has been a microcosm of European integration and harmonisation challenges, as well as promising opportunities. Research on European Court of Justice case law in the period 1990-2010 and on recent policy developments yields significant findings for firms wishing to compete in the gambling industry, in which entry barriers have traditionally been high due to restrictive regulation. Following the latest European Court of Justice decisions in September 2010 and the ensuing policy impact across Europe, gambling operators are prudent to invest in litigation, lobbying, continuous legal and policy monitoring, and establishment of regional gambling sites in jurisdictions they would have been preempted from pursuing heretofore.

Keywords: Legal Theory, Strategy, Gambling, European Union Law, European Court of Justice, Sport Betting, Competition

JEL Classification: K00, K10, K19, K20, K23, K29, K30, K39, K40, K41, K49, L12, L40, L41, L43, L44, L49, L83, M00, M20

Suggested Citation

Kaburakis, Anastasios and Rodenberg, Ryan M., Odds: Gambling, Law, and Strategy in the European Union (December 27, 2011). Business Law International, Vol. 13, No. 1, pp. 63-96, 2012 . Available at SSRN: https://ssrn.com/abstract=1977350

Anastasios Kaburakis (Contact Author)

Saint Louis University - John Cook School of Business ( email )

3674 Lindell Blvd 407
St. Louis, MO 63108-3397
United States

Ryan M. Rodenberg

Florida State University - College of Education ( email )

Tully Gym 1002
1114 W. Call Street
Tallahassee, FL 32306-4450
United States
850-645-9535 (Phone)
850-644-0974 (Fax)

HOME PAGE: http://education.fsu.edu/faculty-and-staff/dr-ryan-rodenberg

Florida State University - College of Law ( email )

425 W. Jefferson Street
Tallahassee, FL 32306
United States
850-645-9535 (Phone)
850-644-0974 (Fax)

HOME PAGE: http://education.fsu.edu/faculty-and-staff/dr-ryan-rodenberg

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