The Importance of Managerial Communication for Hospitality Organizational Settings in the Era of High-Tech Evolution
Posted: 2 Jan 2012 Last revised: 4 Jan 2012
Date Written: January 2, 2012
The nature of the hospitality industry demands a high level of communication with both internal and external stakeholders. The evolution of information technology and the internet has made it possible to send written or video communications across the globe at unprecedented speeds. This technology also enables immediate storage and retrieval of data and so, consequently, all electronic communications must be extremely thoughtful and precise: Once information is sent electronically it can, in theory, be accessible to anyone, anywhere. Thus, having a Managerial Communication plan in place, especially when the need for “crisis communication” arises, allows for efficient dissemination as well as the data protection. The aim of this paper is to raise awareness about the criticality of communication issues within hospitality organizational setting using a philosophical and ethnographic research methodology to investigate and to assess the status-quo of contemporary Managerial Communication Plan. The methodology also applies interpretative techniques to analyze case studies, factual events, and non-intrusive collection of data obtained from a convenience sample of hospitality companies’ executives. The results of the study suggest that inefficient communication and lack of communication’s policy implementation can lead to unpredicted consequences. The findings will benefit the practitioner in the field, hospitality educators and students understand the importance of a policy that sets the standard for intrapersonal, interpersonal, group and organizational communications within global hospitality organizations.
Keywords: Hospitality managerial communication, communication plan, communication policy, electronic communication, information technology
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