Jules or Jim: Alternative Conformity to Minority Logics

Academy of Management Journal. Dec2012, Vol. 55 Issue 6, p1295-1315

HEC Paris Research Paper No. SPE-2013-997

48 Pages Posted: 3 Jan 2012 Last revised: 29 Aug 2013

See all articles by Rodolphe Durand

Rodolphe Durand

HEC Paris - Strategy & Business Policy

Julien Jourdan

HEC Paris

Multiple version iconThere are 2 versions of this paper

Date Written: December 25, 2011

Abstract

To what extent do organizations respond favorably to minority participation, i.e. conform to demands from minority resource suppliers that hold an unconventional logic? A favorable response to minority participation (i.e. “alternative conformity”) contributes to decrease the influence of dominant players, alter the resource suppliers’ social structure, and promote new logics, which makes alternative conformity a soft control strategy for organizations. We expect a positive relationship between minority participation and alternative conformity and that relationship to be attenuated by organizations’ adherence to the dominant logic, centrality of minority logic holders, and minority logic’s institutional credit. We test and find strong support for our hypotheses using original data on investment funds in the French film industry (1994-2008).

Keywords: conformity, resource dependence, institutional logics, minority logic, soft control strategy

JEL Classification: M00

Suggested Citation

Durand, Rodolphe and Jourdan, Julien, Jules or Jim: Alternative Conformity to Minority Logics (December 25, 2011). Academy of Management Journal. Dec2012, Vol. 55 Issue 6, p1295-1315, HEC Paris Research Paper No. SPE-2013-997, Available at SSRN: https://ssrn.com/abstract=1978906

Rodolphe Durand (Contact Author)

HEC Paris - Strategy & Business Policy ( email )

Jouy-en-Josas Cedex, 78351
France

Julien Jourdan

HEC Paris ( email )

1 rue de la Liberation
Jouy-en-Josas Cedex, 78351
France

Do you have negative results from your research you’d like to share?

Paper statistics

Downloads
492
Abstract Views
3,307
Rank
98,450
PlumX Metrics