Understanding the Imperative for a Corporate Paradigm Change

28 Pages Posted: 15 Jan 2012 Last revised: 10 Jan 2013

See all articles by Maurice Yolles

Maurice Yolles

John Moores University - Centre for the Creation of Coherent Change and Knowledge (C4K)

Gerhard Fink

Dept of International Business and Trade

Date Written: January 6, 2012

Abstract

There have been cries for the current dominant corporate paradigm to change, these coming from victims of the 2008 recession as well as corporate practitioners. The current paradigm centres on Individualism, but this is part of a dynamic interactive Individualism-Collectivism duality that makes an explanation by either view meaningless, thus having to make way for a new Complementarist view. This could be provided by organisational theory, but there is an argument that this is full of myth and is therefore useless. Bandura tells us that cybernetic agency theory can take on this role. In this chapter a new form of collective agency theory is outlined that is able to take the Complementarist role, and hence provide guidance for the development of a paradigm shift.

Keywords: Corporate paradigm, change, Individualsim, Collectivism, organisational theory, paradigm shift

Suggested Citation

Yolles, Maurice and Fink, Gerhard, Understanding the Imperative for a Corporate Paradigm Change (January 6, 2012). Available at SSRN: https://ssrn.com/abstract=1980790 or http://dx.doi.org/10.2139/ssrn.1980790

Maurice Yolles (Contact Author)

John Moores University - Centre for the Creation of Coherent Change and Knowledge (C4K) ( email )

Liverpool John Moores University
Liverpool
United Kingdom

Gerhard Fink

Dept of International Business and Trade ( email )

Welthandelsplatz 1, Building D1
Wien, 1020
Austria
+43/1/313364331 (Phone)

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