Cultural Distance Revisited: Towards a More Rigorous Conceptualization and Measurement of Cultural Differences

11 Pages Posted: 13 Jan 2012  

Oded Shenkar

Ohio State University (OSU) - Human Resource Research

Date Written: January 2012

Abstract

Cultural distance is a widely used construct in international business, where it has been applied to foreign investment expansion, entry mode choice, and the performance of foreign invested affiliates, among others. The present paper presents a critical review of the cultural distance construct, outlining its hidden assumptions and challenging its theoretical and methodological properties. A comprehensive framework for the treatment of the construct is developed and concrete steps aimed at enhancing rigor are delineated.

Suggested Citation

Shenkar, Oded, Cultural Distance Revisited: Towards a More Rigorous Conceptualization and Measurement of Cultural Differences (January 2012). Journal of International Business Studies, Vol. 43, Issue 1, pp. 1-11, 2012. Available at SSRN: https://ssrn.com/abstract=1983094 or http://dx.doi.org/10.1057/jibs.2011.40

Oded Shenkar (Contact Author)

Ohio State University (OSU) - Human Resource Research ( email )

700 Fisher Hall
2100 Neil Avenue
Columbus, OH 43210-1144
United States

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