Establishing Human Brands: Determinants of Placement Success for First Faculty Positions in Marketing

Journal of Academy of Marketing Science, Vol. 39, No. 6, pp. 922-941, 2011

52 Pages Posted: 17 Jan 2012

See all articles by Angeline Close Scheinbaum

Angeline Close Scheinbaum

University of Texas at Austin

Julie Guidry Moulard

Louisiana Tech University - Department of Marketing and Analysis

Kent B. Monroe

University of Illinois at Urbana-Champaign - Department of Business Administration

Date Written: August 30, 2010

Abstract

In this paper, based on primary data spanning five years, we examine factors that influence the entry-level placement of marketing doctoral candidates at U.S. universities and colleges. Contributing to the emerging research on human brands, we identify marketing doctoral candidates’ intrinsic and extrinsic brand cues that influence their number of AMA interviews, campus visit offers, and starting base salary. The strongest brand cue is the research productivity of candidates’ doctoral degree-granting departments. A related cue that also predicts initial salary is the candidates’ advisors’ research record. Further, when beginning the job search, doctoral students who have a top research publication, a dissertation proposal defended with data, and who have attended the AMA-Sheth Foundation Doctoral Consortium receive a substantial entry salary premium. Based on branding frameworks and theories of academic rewards, this study adds to the emerging knowledge on both the concept of human brands as well as the growing literature on issues relating to marketing academia.

Keywords: labor market, academia, scholarship, marketing, branding, human brands, theories of competitive rewards

JEL Classification: M31

Suggested Citation

Scheinbaum, Angeline Close and Moulard, Julie Guidry and Monroe, Kent B., Establishing Human Brands: Determinants of Placement Success for First Faculty Positions in Marketing (August 30, 2010). Journal of Academy of Marketing Science, Vol. 39, No. 6, pp. 922-941, 2011. Available at SSRN: https://ssrn.com/abstract=1985825

Angeline Close Scheinbaum (Contact Author)

University of Texas at Austin ( email )

2317 Speedway
Austin, TX 78712
United States

HOME PAGE: http://angelineclose.com

Julie Guidry Moulard

Louisiana Tech University - Department of Marketing and Analysis ( email )

United States

Kent B. Monroe

University of Illinois at Urbana-Champaign - Department of Business Administration ( email )

1206 South Sixth Street
Champaign, IL 61820
United States
Not Available (Phone)
Not Available (Fax)

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