Sex-Typing of Leisure Activities: A Test of Two Theories

Advances in Consumer Research, Vol. 31, pp. 412-419, 2004

26 Pages Posted: 16 Jan 2012

See all articles by George Zinkhan

George Zinkhan

affiliation not provided to SSRN

Penelope Prenshaw

Millsaps College

Angeline Close Scheinbaum

University of Texas at Austin

Date Written: January 16, 2012

Abstract

Leisure activities are considered here as a subset of consumption, and we are interested in the relationship between gender schema and leisure activities. In order to test rival predictions about gender schema, sex-typing of leisure activities is related to two individual difference measures: gender personality (Bem 1981) and gender-role attitudes (Spence 1984). 271 subjects were given a list of 75 leisure activities and asked to indicate whether they felt the activity was masculine, feminine, or somewhere in between. We do not find support for Bem’s (1981) theory, but do find partial support for Spence’s (1984) theory. The findings indicate that males sex-type leisure activities to a greater extent than females. Both sex and gender-role attitudes are found to be significant (p < .05) predictors of sex-typing.

Keywords: leisure activities, sex-typing, gender, consumer behavior, event marketing

JEL Classification: M31

Suggested Citation

Zinkhan, George and Prenshaw, Penelope and Scheinbaum, Angeline Close, Sex-Typing of Leisure Activities: A Test of Two Theories (January 16, 2012). Advances in Consumer Research, Vol. 31, pp. 412-419, 2004. Available at SSRN: https://ssrn.com/abstract=1985947

George Zinkhan

affiliation not provided to SSRN ( email )

Penelope Prenshaw

Millsaps College ( email )

Jackson, MS 39210
United States

Angeline Close Scheinbaum (Contact Author)

University of Texas at Austin ( email )

2317 Speedway
Austin, TX 78712
United States

HOME PAGE: http://angelineclose.com

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