Интернет парадигма, структура и динамика онлајн друштвених мрежа: Фејсбук и млади у Србији (Internet Paradigm, Structure, and Dynamics of Online Social Networks: Facebook and Young Adults in Serbia)

Abstract

This research presents an overview of social networking sites as a connecting tool for communication and collaboration, as well as their influence in the networked public sphere in everyday life. Considering the definition, history and structure of selected Web 2.0 social media services, the author gives a preview for understanding why these sites, especially Facebook, are so popular among Serbian young adults. Finally, using Web sphere analysis and desktop based methodology, Web observations, numerous interviews with young adults in Serbia, and semi-structured interviews, some relevant conclusions have been drawn for better understanding of the dynamics of the usage social network sites in the Balkan region.

Note: Downloadable document is in Serbian.

Keywords: social network sites, Internet, Web 2.0, youth, Serbia, social media, social networking, Facebook, communication