Paddle8: Painting a New Picture of the Art Market

Posted: 26 Feb 2020

See all articles by Mukti Khaire

Mukti Khaire

Harvard University - Business School (HBS)

Date Written: October 6, 2011


The Paddle8 case is a short case that presents the idea for a new business in the global art market and asks students to evaluate whether it will work, given the structure and unique workings of the art market. Paddle8 is a New York-based startup that partners with well-known galleries to offer art works from their collections for sale on the Paddle8 website to carefully selected, globally-dispersed members. The firm aims to help galleries overcome their geographic limitations and to make art more accessible to a wide range of new collectors with the help of its technology platform. The question is: will this succeed in the context of the art market where exclusive access is a prime driver of value?

Suggested Citation

Khaire, Mukti, Paddle8: Painting a New Picture of the Art Market (October 6, 2011). Harvard Business School Entrepreneurial Management Case No. 812-047, Available at SSRN:

Mukti Khaire (Contact Author)

Harvard University - Business School (HBS) ( email )

Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States

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